PROJECT OVERVIEW
OfeliaT is a company that creates handmade leather products, offering a range of personalised products made by artisans in a workshop in Jerez de la Frontera, Spain. The company has worked with renowned brands such as Mercedes Benz, Santander, Donald Ross, Wynn, Pinehurst or St. Andrews among others.My client's objective is to present an attractive proposal to Rolex to generate a sale of exclusive products for watch lovers. These products will be used internally in the company, and not for sale to individuals.
The technique for this project was provided by the client and involved the personalisation of a real photo of the product based on references. On the other hand, a sketch had to be presented with the measurements of the product to show more detail of its manufacturing process. The first step was the collection of images from which the product would be created. For this task I used Adobe Photoshop. The next step was to adapt the requested colours and the material with different finishes according to the requirements of the project. To show a reliable result, I looked for Rolex models that matched the products and showed a more real and personalised image for the brand. Adobe Photoshop was also used to integrate the watches into the design.Finally, and with the purpose of presenting the products to the brand, a presentation of the OfeliaT brand, as well as the products created, was made using the Adobe InDesign tool.
Once the images were prepared and edited, a presentation for Rolex was created in Adobe InDesign. The Business Development colleague presented the project and it was finally approved.
