PROJECT OVERVIEW
The Solheim Cup is a golf championship that pits the US women's team against the European team in a biannual event. On the occasion of the celebration of the tournament in the city of Marbella in September 2023, I was in charge of designing the proposal for the sales space of the official merchandising products for its presentation to El Corte Inglés in Puerto Banús. My client's objective was to increase product sales by placing the products in a prestigious location such as the El Corte Inglés shopping centre in Marbella, in the front row of the sports section.
The technique was a free choice, and I finally decided on the simulated 3D design, as it gives the most realistic idea of how the garments and other products and accessories look. Not only that, it also gives us a complete overview of sizes and spatial layout. Prior to the project assignment, photos of the selected products were taken, retouched in Adobe Photoshop and prepared for use. We also prepared 3D files of mannequins to be dressed with the Solheim Cup garments. Not knowing how to use specific 3D tools, I did all the editing in Adobe Photoshop, applying colours, lights, shadows and perspectives.
Once the images were prepared and edited, a presentation for El Corte Inglés was created in Adobe InDesign. The Business Development colleague presented the project and it was finally approved.
